10 Reasons to Exhibit at Africa Energy Indaba

2019/08/21 | AEI Admin | blog, Exhibition

Have you booked your exhibition stand to showcase your products and services on 3-4 March 2020 in Cape Town?

The annual Africa Energy Indaba exhibition is packed with the latest trends, technology, companies, breakthrough ideas in the Energy sector. Don’t forget to secure your exhibition space for the upcoming Africa Energy Indaba 2020, at a truly world-class venue in Cape Town. Research has shown that face-to-face meetings are the most effective way to strengthen relationships with both prospective customers and current customers. More reasons to exhibit include:

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    1. MEET AND CONNECT WITH PROSPECTIVE CUSTOMERS
    Getting your voice heard is a difficult part of marketing, when your business is one of many trying to gain a new customer. One of the greatest advantages of exhibiting at a trade show is that it allows you to meet and connect with prospective customers in person instead of trying to communicating with them over the phone or email.
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    2. STRENGTHEN YOUR BOND WITH EXISTING CUSTOMERS
    Oxford Economics, a well-known financial publication reports that face-to-face meetings are the most effective way to strengthen relationships with both prospective customers and current customers. Just like trade shows give you the opportunity to better connect with prospective customers, exhibiting at a trade show also allows you to meet existing customers face-to-face.
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    3. LEARN ABOUT NEW DEVELOPMENTS IN THE ENERGY INDUSTRY
    Trade shows are a great place for businesses to announce and display their latest innovations and developments that can have major effects on the industry. When your business attends a major industry event, it puts itself at the centre of the action. Invite your technical staff to attend Africa Energy Indaba and let them attend presentations that keep you up to date with new technologies, techniques, and industry trends.
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    4. EXPAND YOU SUPPLY CHAIN
    When you attend Africa Energy Indaba, you’ll have the chance to interact with both prospective customers and prospective vendors. This makes a trade show more than just an opportunity to expand your distribution, but a chance to expand your supply chain. While your sales team connect with new business leads, your Purchasing Manager can connect with new vendors and contractors that can help your business grow.
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    5. CLOSE DEALS WITH NEW CUSTOMERS DURING THE SHOW
    When you speak to a potential customer over phone, you’re often dealing with someone who is already juggling a variety of obligations and deals in their mind and are not interested to learn about your company. But at a trade show, you’re dealing with prospective customers that are there solely to find out about product and services in the industry. Trade shows are one of the few environments in which your sales team benefits from an audience of prospective customers that are genuinely interested in learning about your products and services.
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    6. STRENGTHEN OR ESTABLISH YOUR BRAND
    Trade shows are one of the few environments where you have the same amount of access to prospective customers as your larger competitors do. This makes them a valuable opportunity not just for direct sales and marketing, but for strengthening your brand and positioning your business as a leader in its industry. Exhibiting at a trade show is an ideal opportunity to position your business as a leader in its industry, showcase your best products and give your business boost.
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    7. LEARN FROM YOUR COMPETITORS
    Great businesses are aware of their current and potential competitors. Exhibiting at a trade show allows gives you an insight into what your competitors are doing differently from you, and to adopt some of their successful strategies in your own business. Trade shows are one of the best opportunities to connect with competitors and understand their sales strategy, their pricing, and the reasons for their success.
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    8. RAPIDLY EXPAND YOUR DATABASE OF SALES LEADS
    Your exhibition stand will be exposed to large volumes of visitors, allowing you to build a list of qualified leads faster than most other methods. Cold calling and online marketing might not have the same initial expenses as a trade show. However, due to the large number of visitors, your improved visibility and the face-to-face interactions that a trade show offers, you will be able to rapidly grow your list of sales leads. In addition, the prospective customers that you’ve personally connected with at the event will be far superior.
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    9. SPEAK DIRECTLY TO YOUR TARGET MARKET
    Trade shows allow you to solicit a huge amount of feedback, which can help your business expand and improve. In addition to speaking to interested visitors, an exhibitor can also get targeted feedback by conducting a short survey at your stand and rewarding participants with a voucher or a gift. Trade show costs are much lower than what it would cost to hire a sales team to visit the same number of people to do market research.
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    10. OPTIMISE YOUR SALES AND LEAD GENERATION STRATEGY
    Trade shows are an excellent opportunity to expose your sales team to hundreds of different prospects in a short period, which allows you to rapidly test new sales and marketing strategies in a very responsive environment. If you want to test and optimise your lead generation strategy, a trade show is an excellent opportunity to try several different sales pitches on prospects in order to quickly learn which ones work and which ones don’t, allowing you to perfect your sales strategies in just two days.

For additional exhibition information, send an email to info@energyindaba.co.za with ‘AEI 2020 Cape Town Enquiry’ in the subject line.